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If well-built to get rich, use free traffic--but if require to to make fortunes, use paid blog traffic. I have used both and am a person from my experience that both are great, but paid traffic is a much quicker way to build up your business. Like the old saying, "money buys time".

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Even article directory articles can provide you traffic from search engines via your resource bundle. One well-written article may as well rank great for the organic results and produce you traffic over in addition to.

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The disadvantages start along with cost, naturally. PPC and paid ads is incredibly expensive if you're not careful. Another disadvantage is that after your campaign ends, the traffic with the site dries up.